Abstract
This paper provides some insight into factors influencing the car sharing adoption and usage in Southeast-Asian developing countries like Indonesia, where car sharing is just emerging and so far, not effectively existent. This study uses an internet survey of 600 Indonesian respondents to examine how underlying factors, such as perceived benefits of car sharing related to convenience and cost-saving aspects, perceived risks and burdens of car ownership, and perceived values of car ownership as societal status can influence their intention to use car sharing. The results of the ordered logit models reveal that car sharing use intention is influenced by perceived benefits of car sharing and perceived values of car ownership as societal status. Among demographic attributes, income level has a positive effect on car sharing use intention. The implications and proper interpretations in the interplay among them can provide a useful guide to city transportation planners and business owners who attempt to promote car sharing schemes in the Southeast-Asian market like Indonesia.
Highlights
Car ownership levels are increasing rapidly in Southeast-Asian developing countries, especially in the larger cities [1,2]
According to Equation (1), this study developed ordered logit models to investigate the influence of a respondent’s perceived values of car ownership related to societal status (PS), and related to risks and burdens (PR) and their perceived benefits of car sharing related to convenience and cost-saving aspects (PB) on the intention to use car sharing (CSI), as follows: CSI∗i = γCi + δPSi + θPRi + τPBi + ei where γ is the vector of personal characteristics, Ci is the vector representation of ith respondent’s personal characteristics adopted as control variable and ei is the error term
While a high-income class consisting of households with annual incomes more than IDR 120 million accounted for 20% of the population [72] in Indonesia, the respondents were slightly overrepresented in the income groups of more than IDR 120 million
Summary
Car ownership levels are increasing rapidly in Southeast-Asian developing countries, especially in the larger cities [1,2]. This study included the cases investigating the effect of factors on car ownership decision if they targeted Asian developing countries. Fukuda et al [35] have conducted a study to investigate the possibility of car sharing application in Bangkok, among the highly-dense areas in Southeast-Asia. They discovered that socio-economic characteristics such as income, had a significant impact on an individual’s mode choice, while service attributes such as accessibility, diverse vehicle options, technological assistance, and cost aspects had a strong influence on his/her perception of car sharing use. A brief summary of the relevant review studies suggests that there is still a dearth of knowledge about car travel behavior and related decisions in developing countries
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