Exploring educational students acceptance of using movies as economics learning media: PLS-SEM analysis

Abstract

This research attempts to investigate the level of acceptance of economics learning media through movie scenes using the Technological Acceptance Model (TAM) approach. Data were obtained using a Likert scale questionnaire from 396 students of the Faculty of Teacher Training and Education in Surakarta, Central Java, who had taken the learning media course. Partial Least Square Structural Equation Modeling (PLS-SEM) with reflective constructs was employed as the analysis method. The variables studied including Perceived Ease of Use (PEU), Perceived Usefulness (PU), Attitude Toward using (ATU), and Behavioral Intention to Use (BIU). The results showed a significant relationship in all direct effects and indirect effects studied. This study also found that the Perceived Ease of Use learning media movie scene had the greatest influence on the construct. The construct was also recognized to have strong predictive relevance to Behavioral intention to use. The findings imply that in order to be approved by teachers, learning media developers must pay attention to teacher perceptions of ease of use. This research contributes to TAM research in the field of education with PLS-SEM analysis to the stage of predictive relevance.