Abstract
Cooperative alliances are considered as useful business strategies to reduce costs and to increase negotiation power. However, these alliances are not common in some regions of the UK. The paper proposes a new multivariate model based on the theory of planned behaviour to test the hypothesis that the importance that farmers attribute to cooperative alliances is determined by economic and social-psychological variables. Evidence supporting this hypothesis was found from a sample of ex-sugar beet farmers of the West Midlands of the UK. This finding provides an additional explanation for the cooperation failure in this country.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Strategic Business Alliances
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
