Exploring e-Tourism : Technology and Human Factors

Abstract

Information services are very important to attract tourists to come to a certain country or location which can be provided through e-Tourism application. This application is for people who will find out more about the location they will visit. People need to know the location, the length of the trip or the price details for each item they will buy during the trip. Due to this, many countries have developed their respective e-Tourism application. This paper presented the lesson-learn of e-Tourism development from several countries to understand main components of e-Tourism design. We found four main modules of e-Tourism application including booking services, recommender services, tour plan services and information center services. The human factors of application intention usage are influenced by perceived ease of use, perceived usefulness, experience, information quality, domain specific innovativeness. Moreover, we also obtained the factors influenced tourism tour booking intention, including advice of travel agent, e-commerce feature, access time, possibility of comparison, information obtained from destinations, social media and opinions & perception target.