Abstract
Digital trust indicates a general belief that people, technology, and processes act or are aligned in ways that fulfill people's digital expectations. This chapter explores and compares the digital trust levels of employees (n = 768) working in different companies in the food supply chain from a worldwide sample. The food supply chain companies are agriculture chemicals, agriculture/farming, food processing, wholesale, and hotel/tourism/restaurant firms. The results indicate that the wholesale companies in the supply chain serving retail, hotels, restaurants, and tourism companies have significantly higher digital trust levels in technology, people, and processes when compared the other chain members. Furthermore, in the micro-environment, the more proximal environmental elements such as customers, manufacturers, or service providers are more trustful when compared to more distal elements such as journalists, government, or non-government organizations in the supply chain. This chapter contributes to the literature by presenting digital trust levels of employees from the food supply chain and their trusted elements in the micro-environment.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
