Abstract

This article offers significant insights from a demographic standpoint concerning the growing trend of employing online data collection tools in both quantitative and qualitative research methodologies. It serves as a reminder to social scientists of the advantages inherent in quantitative data, rooted primarily in the positivist approach within demography, while also highlighting the complementary value of qualitative data. The study underscores the effectiveness of incorporating observations and contextual information while addressing potential limitations and drawbacks associated with the preference for online data collection methods. Through a critical exploration that interweaves narratives and theoretical frameworks from the realms of statistics, sociology, and demography, the research strives to cultivate a comprehensive understanding. The integrated approach's outcomes illuminate multifaceted issues, encompassing sample representativeness, data quality, validity, reliability, objectivity, analysis, and empathy, thereby revealing their potential detachment from contextual influences.

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