Abstract
The purpose of this study is to create digital capital measures for hospital service websites. Three methods were employed to collect and analyse data: literature review, content analysis and the analytic hierarchy process. According to the results, the digital capital has been categorised into three dimensions: internet relation capital, internet patient capital and internet service capital. The research has also developed ten indicators for digital capital assessment. Measuring digital capital can be used to improve the service quality of hospital websites and provide evaluation feedback for website managers.
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