Abstract

Individual differences in love attitudes and the relationship between love attitudes and other variables in Asian culture lack in-depth exploration. This study conducted cluster analysis with data regarding love attitudes obtained from 389 college students in mainland China. The result of cluster analysis based on love-attitude scales distinguished four types of students: game players, rational lovers, emotional lovers, and absence lovers. These four groups of students showed significant differences in sexual attitudes and personality traits of deliberation and dutifulness but not self-discipline. The study’s implications for future studies on love attitudes in certain cultural groups were also discussed.

Highlights

  • Love Attitude and Its MeasurementLove has been typically defined as an emotional and passionate experience between two individuals [1], which may be reflected in several facets, such as attitude, emotion or behavior [2]

  • The three primary colors could combine in pairs and create three “secondary colors” that have their own particular properties and characteristics [5]: pragma or obsessive love, which is a combination between ludus and storge, refers to realistic and practical love that is not based on intense physical attraction but emphasizes the conscious search for a compatible partner; mania or possessive love, which is a combination between eros and ludus, is an obsessive, intense, full-feeling and possessive type of love held by lovers who have a strong need to be loved; and agape or altruistic love, which is a combination between eros and storge, refers to people who need attention from loved ones without having personal interest [6]

  • As for the correlations between love attitudes and other variables, sex centered on self had a high correlation with ludus (r = .51) and its correlations with pragma and mania were significant (r = .10 and .12 respectively), while sex centered on relationship had significant positive correlations with all dimensions of love attitudes except for ludus

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Summary

Introduction

Love Attitude and Its MeasurementLove has been typically defined as an emotional and passionate experience between two individuals [1], which may be reflected in several facets, such as attitude, emotion or behavior [2]. One of the earliest and most influential theories is the colors of love, which was proposed by Lee in 1973. In this theory, there are three “primary colors” of love: eros or passionate love, which refers to the forceful physical or emotional attraction following commitment to a loved one; ludus or game-playing love, which represents the playful love felt by someone who has no commitment towards love or his/her partner; and storge or friendship-based love, which describes an intimate relationship developed gradually from prior friendship [4]. The three primary colors could combine in pairs and create three “secondary colors” that have their own particular properties and characteristics [5]: pragma or obsessive love, which is a combination between ludus and storge, refers to realistic and practical love that is not based on intense physical attraction but emphasizes the conscious search for a compatible partner; mania or possessive love, which is a combination between eros and ludus, is an obsessive, intense, full-feeling and possessive type of love held by lovers who have a strong need to be loved; and agape or altruistic love, which is a combination between eros and storge, refers to people who need attention from loved ones without having personal interest [6].

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