Exploring Desiresand Demographic Influences on Undergraduate Students' Sustainable Entrepreneurship

Abstract

Objective: The objective of this study is to investigate the factors that motivate undergraduate students in arts and science colleges to start their own firms and examine the impact of various demographic characteristics on their entrepreneurial aspirations in Thoothukudi district. Theoretical Framework: The study aims to understand how undergraduate students from arts and science colleges perceive entrepreneurship and the factors that influence their entrepreneurial desires. Method: The study utilizes primary and secondary data. Primary data is collected through a questionnaire administered to undergraduate students in arts and science colleges in Thoothukudi district. Secondary data is gathered from various sources such as books, newspapers, journals, and websites. The researcher selects 150 sample. Results and Conclusion: The findings indicate that the entrepreneurial desires of college students vary based on gender, problem-solving abilities, resilience in the face of adversity etc., Technical expertise is identified as crucial for establishing a commercially viable and successful business, while problem-solving abilities and resilience are common entrepreneurial objectives among students in arts and science colleges. Implications of the Research: The research highlights the importance of understanding the factors that drive undergraduate student. The findings useful for policymakers, and aspiring entrepreneurs in developing strategies to foster an entrepreneurial mindset and provide necessary support for young entrepreneurs. Originality/Value: This study contributes to the understanding of entrepreneurial aspirations among undergraduate students. It sheds light on the influence of demographic characteristics and provides insights into the motivations and objectives of these students in pursuing entrepreneurship.