Exploring Cross-Sensory Perception: the Correlation of Visual and Tactile Sensations in Home Product Materials

Abstract

This research investigates the interconnection between visual and tactile perceptions through the lens of household product materials. By focusing on common materials used in these products, the study aims to investigate the correlation between the tactile and visual perception of materials. An experiment was conducted to explore the cross-sensory correlation between vision and touch. Using a controlled variable method, the material samples were divided into three categories based on differences in roughness, hardness and type. Twenty-one participants engaged with these materials through blind tactile sensation and subsequently described their concurrent visual experience via a questionnaire. The questionnaire evaluated visual perceptions in terms of style features, physical properties, and functional characteristics. Findings indicate tactile properties of materials influence visual perceptions among users. Specifically, materials with higher levels of roughness are perceived as visually complex, darker, and heavier, suggesting reliability, while smoother materials are associated with a more transparent and clean visual impression. Harder materials are typically viewed as brighter, heavier and cleaner. Regarding material type, both acrylic and mirror-finished metal are more likely to evoke “bright” visual experiences, with mirror-finished metals also perceived as "heavier" compared to acrylic and frosted metals. These insights provide valuable guidance for product designers, suggesting that materials selection can enhance user experiences by aligning tactile feedback with visual expectations.