Abstract
Our study examines whether users’ contributions of public resources to social bookmarking sites are circumstantial (a side effect of bookmarking for oneself), or motivational (intentional bookmarking for others). We develop a research model based on these two explanations and test it using survey data from users of two bookmarking sites. Our results suggest that public contributions are mainly driven by intentional bookmarking of resources for other users. In addition, we found that users deliberately bookmark resources for others when they believe that their bookmarks are valuable to other users and when they perceive that other users are contributing as well.
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