Exploring competitive advantages in enterprise supply chains: A case study of JD’s predictive and logistics links

Abstract

In today’s fiercely competitive business landscape, enterprises strive to enhance their competitive advantage. One crucial aspect of achieving this is by optimizing their supply chain practices. This paper presents a comprehensive analysis of Jing Dong (JD), a prominent e-commerce company, as a case study to delve into its supply chain technologies. By examining the specific technologies implemented by JD and elucidating their positive impact on the company’s performance, this study establishes a robust theoretical foundation for further research. It offers a practical model for companies seeking to improve their supply chain practices. By adopting and adapting similar technologies and strategies, enterprises can unlock new opportunities, streamline operations, and ultimately gain a sustainable competitive edge in their respective industries. Through a deeper understanding of JD’s successful supply chain approaches, companies can strategically enhance their capabilities and thrive in the dynamic market environment.