Abstract
In an effort to help organizations understand consumers, our study deconstructs task–technology fit into two segments: ideal task–technology fit and individual use context–technology fit. Users’ continuous use of cloud-based bookstores is studied through survey methodology to collect consumer experience data related to the use of such cloud-based bookstores. In total, 185 samples were collected. Analytical results demonstrated that both ideal task–technology fit and individual use context–technology fit were significantly associated with the confirmation of users’ expectations as related to cloud-based bookstores. Expectation confirmation and ideal task–technology fit also have a significant link to users’ perceived usefulness and satisfaction, respectively. Furthermore, perceived usefulness significantly predicts satisfaction. Finally, perceived usefulness and satisfaction are also significantly associated with a users’ continuous use of cloud-based bookstores. As a result of this study’s findings, system administrators may foster suitable strategies for an improvement of users’ continuous use of cloud-based bookstores.
Highlights
The early development of electronic books (e-books) technology dates back to the 1970s starting with Project Gutenberg and the Oxford Text Archive project
We proposed that an ideal task–technology fit and individual use context–technology fit will have an influence on school teachers’ perceived usefulness of cloud-based bookstores, respectively
We argued that ideal task–technology fit and individual use context–technology fit will have an impact on teachers’ satisfaction of cloud-based bookstores
Summary
The early development of electronic books (e-books) technology dates back to the 1970s starting with Project Gutenberg and the Oxford Text Archive project. This practice became widespread in the early 1990s because many publishers realized the market potential of providing content in the form of electronic books/e-books [1]. In 2007, Amazon introduced their Kindle reader to widespread sales and acceptance. Following this success, e-books began to attract attention throughout the publishing market. The vast potential proliferation of e-books has driven the major growth of smartphones, tablets, and other mobile reading devices as platforms. The e-book market has significantly affected the publishing industry
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