Exploring attitudes to corporate fitness in Jersey: employer and employee perspectives

Abstract

Corporate fitness or fitness promotion in the workplace, while well established in the United States and other industrialized countries, has been slow to develop in the United Kingdom. Health and business promotion organizations recognize the benefits of fitness initiatives in the workplace and throughout the 1990s have advocated the opportunities available to employers. This paper reports the results of an exploratory investigation using sample companies in Jersey to assess attitudes towards corporate fitness schemes. Empirical work focusing on both the company perspective and the employee view has been carried out and a positive reaction to corporate fitness was the predominant finding.