Abstract
Abstract Religion is an important cultural factor to study, because it is one of the most universal and influential social institutions that have a significant influence on people's attitudes, values and behaviours, at both the individual and societal levels. Indonesian Muslims living in multireligious societies are considered more conscious of products that are permissible or halal, and thus the halal cosmetic market is important for both producers and consumers. The existing literature focuses on halal food products, and only a limited number of studies have been about halal cosmetic products. The purpose of this paper is to provide an improved understanding of the influential factors on attitudes toward halal cosmetic products. Empirical evidence from both in-depth interviews and data garnered from 350 surveys was integrated into a conceptual model. The model was tested using structural equation modeling. The causal model was validated using SmartPLS 2.0. The results indicated that attitudes towards halal cosmetic products were important antecedents of intention to purchase halal cosmetic products and mediated the influence of knowledge, religiosity and subjective norm. This study is expected to provide insight into strategies to encourage marketers to adopt halal cosmetic products in the future. This study further contributes by providing a comprehensive framework of the antecedents and consequences of attitudes towards halal cosmetic products on purchase intention.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.