Abstract
The steady increase in automotive vehicle usage in highly populated areas, leading to intensified traffic, suggests the need for new approaches to traffic management and commuting options. Maps as communication products might hold one key to unlocking guided alternative mode choices as standalone products and as service components. However, traditional paper and web-based maps might lack properties and affordances that will guide users to consider alternative commuting opportunities. Through careful determination of content, use and media, our research group assesses the emotional, visual and tactile properties of map affordances to create novel transportation maps. With future user testing and modification, transportation map alternatives could enable and encourage commuters to explore transportation alternatives and select a mode of transportation that is suitable for the changing landscape in commuting and mass transportation.
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