Abstract
This study aims to investigate actor-network of marketing distribution channel specifically in the distribution channel for ticketing in the otobus industry. This industry is rarely being discussed as opposed to the airline industry. The purpose of this study is to provide actor-network relationship that may determine the effectiveness of e-ticketing implementation for the otobus industry, which had been regulated by the Indonesian Ministry of Transportation. The social actor network analysis was employed due to its significance in providing a systematic information identifying, examining and supporting the process of knowledge transformation in the social network. The result indicated that informal actors had been in function as the intermediary of the ticket distribution. Understanding this important information is valuable for policy makers in the context of identifying the actor-network relationship of informal actors that may determine the effectiveness of policy innovation in the implementation of e-ticketing in the otobus industry.
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