Explore Retailers’ Merchandising Strategy for Sustainable Cotton Apparel in the U.S. Retail Market

Abstract

The purpose of this study is to empirically examine U.S. retailers’ merchandising strategy for sustainable cotton apparel, focusing on their product assortment and pricing practices. The findings of this study will fulfill a critical research gap and significantly enhance our understanding of U.S. apparel retailers’ business strategy for sustainability. The findings of the study can also provide valuable inputs for fashion companies interested in exploring the promising, competitive, and dynamic sustainable cotton apparel market in the U.S.