Abstract
It has been observed that business communication plays a crucial role in the corporate world. The corporate executives need to demonstrate exceptional communication skills while performing their job roles, which helps them in reaching a sovereign position in this competitive business environment. The main intendment of this paper is to identify the essential attributes for business communication skills so that B-Schools can develop business communication curriculum and teaching methodology for their students which is most suited to contemporary corporate aspirations and anticipations. For the identification of the most significant attributes on communication skills, we formed an expert panel by taking senior corporate executives from the industry. We selected those attributes which were categorized as critical or important by more than 60% of the panel members. As a result we were able to finalize a list of 41 Business Communication attributes that are valued by the corporate executives. With these findings, B-Schools and their faculty members will have a clear view of the corporate expectation / requirements of business communication skills. Academicians can integrate these attributes and develop the course curriculum accordingly so that it can be benchmarked with corporate expectations. Students can also have a clear cut understanding on what communication skills are required in the corporate world so that they can prepare themselves with the desired attributes.
Highlights
Role of Business SchoolsIn India we have a large number of B-Schools ranging from A+ category (Premier B-Schools) to C category
Survey/Interview: For the identification of the most significant attributes of eight core business communication skills, we formed an expert panel by taking senior corporate executives from the industry from diversified industry segments and work experience
Since we all know the importance of business communication in this challenging, competitive and global corporate world, it is imperative that due diligence is to be given while contemplating the curriculum / training methods for the subject
Summary
In India we have a large number of B-Schools ranging from A+ category (Premier B-Schools) to C category (moderate B-Schools) Irrespective of their category, they have one common objective i.e. to train their students and make them ready for the corporate world. Communication needs to be effective in business as it is the essence of management. Effective business communication helps in building goodwill of an organization. Organizations these days are capacious and diversified as it involves enormous stakeholders, culture, manifold levels of hierarchy and legion countries to interact with. [4] There should be effective communication between superiors and subordinates, across departments, across countries, and between organization and society at large. The primary responsibility of a manager is to develop and maintain an effective communication system in the organization.The characteristics of effective communication are as follows
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