EXPLORATORY RESEARCH ON VALUATION PROCESS MECHANISM OF ENTERPRISE PATENT RIGHT PLEDGE FINANCING

Abstract

The qualitative research method is used in this paper to investigate the valuation behavior mechanism of FRRH patent pledge financing in Guangxi and the ASEAN High-tech Zone, China. It is found that evaluative behavior is intertwined with banking behavior and evaluative behavior. Behind the successful qualitative behavior in accordance with the process is the mechanism of the behavior process, consisting of a risk control mechanism, a market transaction mechanism, and an evaluation mechanism. Unlike the previous assessment of the intrinsic value of the patent right, from the perspective of the pledge financing situation, the paper integrates the market forces into the asymmetric relationship between risk and profitability formed by information asymmetry, explores the key behavior of the enterprise pledge patent right through the valuation process and constructs the process mechanism model. Not only is the patent characteristics and more importantly, the characteristics of pledged enterprises should be used for comprehensive value evaluation through the comprehensive service platform of patent pledge financing. Establish a fair and reasonable market value evaluation system of the patent right, so that the enterprise can obtain the price reflecting the market value of its patent transaction with patent right.