Abstract
The objective of this work was to specify a model for the e- study of the coffee-growing enterprise. An investigation was conducted cross and exploratory a nonrandom selection of 100 trader’s coffee. From a structural model reliability and validity five allusive dimensional perceptions of economic opportunity, financial, settled in sales, social and environmental. E l fourth factor reflected the construct, followed by the first and the fifth factor. Based on the theoretical and conceptual frameworks, the study of the entrepreneurial perception in vulnerable groups that are dedicated to the sale of coffee as a subsistence style is proposed. The findings allow us to establish a link between the rational choice theory and the theory of human capital with respect to the theory of the commons and the theory of social entrepreneurship as conceptual frameworks to highlight the intervention.
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