Abstract
We introduce an exploratory technique that is used to visualize higher order geometries in an easily recognizable two-dimensional representation: parallel coordinate systems. In this research, parallel coordinate systems visual analysis is used to assess competitive pricing behavior. Results show that this simple exploratory technique identified the same main and cross-elasticities identified by an MCI model. This research illustrates the value and simplicity of adding parallel coordinate systems visual analysis to the manager's exploratory analysis tool kit. Implications are discussed.
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