Exploration the Tea Industry Development Strategy --Taking Honey Snow City as an Example

Abstract

With the development of economic globalization and information technology, the living standard and consumption level of residents have been significantly improved, and tea has become an indispensable thing in people's daily lives. As a leader in the affordable tea industry, Honey Snow City must have its own excellent business model. Taking the case of Honey Snow City, this paper first adopts the SWOT model to analyze its advantages such as low price, high brand recognition and superior geographical location, while its disadvantages include fewer products, obvious seasonality and fierce competition in the tea industry compared with other brands. The threat is that there are more and more competitive brands in the tea industry, the low price of products is difficult to maintain, and the products are easy to imitate and replaced by peers. The opportunity is that Honey Snow City has an excellent staff team, consumers have a high acceptance of the brand, and the main consumer group is a large number of students; Then it analyzes its development strategy, and according to its differentiated strategy development, it can be concluded that its development presents a vertical layout, and then horizontal perfection of the inverted "T" development mode; Finally, the paper studies the optimization strategy of enterprise management under the differentiation strategy, hoping to draw lessons for other businesses in the tea industry and formulate a marketing strategy suitable for their own development.