Abstract
This paper briefly summarizes the principle of color contrast and color harmony, which mainly explains their applications in advertising design. From the exploration, it is found that the moderate contrast, sharp contrast and progressive contrast of color are often employed in advertising design, furthermore, the identity harmony, approximate harmony and order harmony is also widely used in advertising design. Therefore, in order to better carry out the application of color contrast and harmony, the advertising design department should actively train professionals in color, strengthen advertising design review and conduct the all-around market research.
Highlights
With the comprehensive coverage of information network, more and more advertisements are filled with public life
This paper briefly summarizes the principle of color contrast and color harmony, which mainly explains their applications in advertising design
It is found that the moderate contrast, sharp contrast and progressive contrast of color are often employed in advertising design, the identity harmony, approximate harmony and order harmony is widely used in advertising design
Summary
With the comprehensive coverage of information network, more and more advertisements are filled with public life. In order to strengthen the aesthetic feeling of advertisements and bring more comfortable advertising experience to consumers, paying attention to color contrast and harmony in advertising design has become the design trend
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