Exploration on Fulfillment Approaches of Corporate Social Responsibility under the COVID-19 Epidemic

Abstract

Objectives: With the development of the times, Corporate managers often face decisions concerning the characteristics of corporate social responsibility (CSR), including handling employee relationships, product pricing and product quality. In the critical period of China’s fight against the COVID-19 epidemic, the economic development of enterprises is facing unprecedented challenges. In such a context, some enterprises might prioritize economic benefits in the development and ignore their CSRs. This individual phenomenon will not only restrict the growth of enterprises, but also exert an adverse effect on social development. The exploration of approaches for fulling CSR becomes particularly important under the background of the COVID-19 epidemic. Methods: This paper mainly uses AHP (Analytical Hierarchy Process) to analyze.Results: Hence, this paper attempted to analyze social responsibilities that should be taken on by corporates under the COVID-19 epidemic. Moreover, a corporate social responsibility evaluation system was also established through analyzing the actual situation of some CSR deficiencies in the context of COVID-19 using the AHP method based on the understanding of the CSR concept in literature at home and abroad. In this way, approaches for fulfilling CSR under the COVID-19 epidemic were explored.Conclusions: A CSR evaluation index system is established under the COVID-19 epidemic, so as to force and drive enterprises to persist the enterprise’s voluntary fulfillment of CSR for a long time.