Abstract

Chinese colleges are an educational base where socialist constructors and successors are cultivated. Facing with diversified global pattern and diverse development trend of social economy at present, schools should improve level of ideological and political education to enhance construction of students' quality. Thus, it is quite necessary to explore coaching approaches of ideological and political education actively. This thesis explores current college students' ideological characteristics and ideological and political coaching approaches. At present, economic competition becomes increasingly fierce in the world. To realize sustainable development of economy, China should adapt to requirements of global market and improve talent's competitive strength constantly. As a base where talent is cultivated, colleges should not only adapt to economic globalization and science and technology informatization but also survey impacts of political pluralization trend on economic development from the perspective of society and improve the degree to which college students attach importance to ideological and political education by this. I. Connotation of ideology Ideology is reflection of objective existence in people's mind, which is generated after the brain's thinking activities. People's ideology is reflected by their value and acts an important reflection of people's essential power. Ideology of people in the society is reflection of social relationship. When people live in the society, their ideology is established with social activities. With profound social foundation, ideology is generated in life and also has some effect on life. People's ideology is featured by plasticity, which is not only reflected by the situation that it is inborn but also acts as creative results formed by absorption, analysis, processing and integration of external information more importantly. People's conformity instinct decides people have ability to accept external ideas in ideology. In addition, people's ideology has independence and constant variability. Independence of ideology decides conflicts and divergence among people, which need be solved by improving ideological co-fusion. Constant variability of ideology is caused by impacts of external environment, which reflects people's ideology will progress with social development. In short, people's ideology changes constantly. Because of change and independence of ideology, creativity will be improved. Plasticity of ideology will perfect people's existence value continuously.

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