Abstract
Academia has conducted a lot of research on the relationship between equity incentives and corporate performance in the past ten years. However, the research on the relationship between management shareholding, investor relationship management and corporate performance is still lack of comparative. This article uses qualitative research to conduct an empirical analysis, and conducts an empirical analysis of the relationship between management shareholding, investor relationship management and corporate performance. The study found that both management shareholding and investor relationship management can promote the improvement of corporate performance, and through the intermediary effect of investor relationship management, the impact of management shareholding on corporate performance is strengthened.
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