Exploration of the Development Path of Leisure Sports Industry under the Background of National Fitness

Abstract

With the in-depth advancement of the national fitness policy, the leisure sports industry is facing great opportunities of development, such as growing market demand, increased health awareness, technological progress, local policy support, infrastructure construction, etc. In the face of development opportunities, China's leisure sports industry should actively innovate and explore more development paths. This paper discusses the development path of leisure sports industry under the background of national fitness from the aspects of policy support, infrastructure construction, talent cultivation, brand promotion, market expansion and social participation. These opportunities should be fully grasped to promote the rapid development of the leisure sports industry, meet the increasing health needs of citizens, and boost the sustained growth of the national economy and the all-around progress of society.