Abstract

ObjectiveThe purpose was to explore contributing factors of sugar-sweetened beverage (SSB) intake in Latinx residing in Southwest Ohio to inform the development of future interventions. DesignThis was a qualitative study utilizing focus groups. Participants and SettingLatinx participants were recruited from local churches, community centers, and universities to participate in 1 of 6 focus groups (n = 43). Phenomenon of InterestIndividual, relational, community, and sociocultural factors related to SSB consumption. AnalysisConstant comparative analysis of focused, axial, and selective coding to develop themes. Memo writing assisted with conceptualization of the data. Themes mirrored the Socioecological Model. ResultsSSB consumption is rooted in cultural identity and social norms. Other factors include availability, taste, and energy. Suggestions for change consisted of finding acceptable substitutions, creating socially appropriate support networks, developing community and workplace policies, and countering the impact of advertising. Conclusion and ImplicationsThis study highlights factors across the ecological model that contribute to Latinx SSB consumption in Southwest Ohio. Similar studies in other geographical areas in the US are warranted to confirm these findings. Individual, intrapersonal, community, and societal factors may be utilized in tailoring SSB interventions for Latinx adults to enhance cultural capital and create behavior change. Future interventions may explore and test these factors using the Model of Cultural Change.

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