Abstract
Sports events have a subtle influence on the cultivation of urban sports culture, and the research is of great and far-reaching significance. This article uses literature research methods and logical analysis research methods to conduct an in-depth and detailed analysis of the impact of sports events on the promotion of urban sports culture. Studies have found that hosting sports events can condense the centripetal force of the city, enhance the attractiveness of the city, and expand the city's radiation power, which can enhance the soft power of urban culture. Therefore, this article puts forward countermeasures and suggestions for improving urban sports culture by relying on sports events: Integrate events with local culture to form a distinctive positioning of urban culture; introduce high-end cultural talents to form an urban cultural development pattern that is near and happy; create a city cultural brand, comprehensively enhance the core competitiveness of urban culture.
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