Abstract
The aim of this research was to test a new generation of strategic management theories to discover the most appropriate qualitative factors for an innovative e-startup assessment and produce a probability formula in order to estimate the chances of success of any other innovative e-business. The qualitative factors were analysed against a sample of 30 innovative successful e-businesses startups which were founded after 2004. The research identified several factors: value curve divergence and exceptional buyer utilities of innovative products as well as dynamic capabilities to seize opportunities which are more correlated with a startup's success than others and therefore are more reliable as assessment criteria. Multiple regression analysis has shown that the set of all researched independent and moderating variables is strongly correlated with a start up success and can predict e-business successful performance in more than 80% of the cases.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
