Exploration of high-quality development path of tourism and culture industry in the context of smart tourism

Abstract

Abstract The emergence of intelligent tourism as a new trend in the travel industry has raised the bar for the excellent growth of the travel and cultural sectors. The merger of the artistic and tourist industries significantly advances tourism’s modernization and evolution. Finding a high-quality growth path for the tourist and culture industries within the context of intelligent tourism is a significant problem that must be overcome in order to achieve the two sectors’ in-depth integration and synergistic growth. A scientific assessment system and model analysis is necessary to uncover practical ways to support industry integration and upgrading based on the current industrial development status quo. A strong connection between this province’s cultural and tourism sectors is indicated by the coupling degrees generally higher than 0.85. Although the degree of coupling coordination has improved annually, many cities are still unable to achieve a higher level of coordination, according to an analysis. This study utilizes the degree of coupling coordination model as a basis for creating a coupling index for the culture and tourist industries and examining the growth situation of an area from 2015 to 2022. In a particular province, the median annual growth rates for the tourism and cultural sectors between 2015 and 2022 are 19.18% and 32.11%, respectively. This suggests that there is still more room for growth and integration between the two sectors in the context of intelligent tourism. The tourism industry is developing more slowly than the cultural industry. The research suggests ways to aid the integration and superior growth of the tourist and cultural sectors, including boosting infrastructure construction and enhancing employee knowledge.