Abstract
This paper discusses the evolution and significance of data governance, emphasizing its essential role in managing data quality, integrity, and security. It presents a comprehensive framework covering vision, strategy, governance structure, policies, and the data management process. Roles within a governance committee, compliance considerations, and the application of data governance in the travel industry are explored. The paper proposes metrics for tracking successful implementation, including compliance audits and evaluations of fair and ethical data exchange and privacy practices. Overall, it provides valuable insights into establishing and assessing effective data governance frameworks in the contemporary business landscape.
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