Exploration of Big Brother Naija Reality Show as an Ideological Pop Culture

Abstract

The Big Brother Naija Reality Show has become a fundamental phenomenon and ideology among young Nigerians. This is connected to the show’s production style with sophisticated interplay of blended pop culture. This has continued to dominate extant conversions to those inclined towards youths desiring self-recognition among their peers. The purpose of this paper is explore how the Big Brother Naija Reality Show has become a determinant pop culture through hegemonic ideology among Nigerian youths, as this reflects in the producer’s choice of content, presentation style, language, mainstream media, social media, location, set design, costumes, players (housemates), audience base, games, house activities and ultimate goal of the show, which is the grand price. The method is more preferable to methodology this article deployed is systematic literature review in gathering data from relevant scientific and accredited published researches collected from Elsevier, Google Scholar, ResearchGate, and ScienceDirect using appropriate keywords relevant to the topic using the principle of the preferred reporting items for systematic reviews and meta-analysis (PRISMA). The paper observed through literature that the Big Brother Reality Show would to a larger extent continue as a major issue of contention among the youths due to its ideology base, as presented by the dominant class. It is, however, recommended that the only way the dominant pop culture among Nigerian youths could be challenged is through indigenous cultural programmes to counter the negative effects of the imperialistic dominance of Big Brother Naija Reality Show among youths if the nation does not want to lose its cultural relevance amongst comity of nations.KeywordsBig BrotherIdeologyPop cultureNigerian youths