Abstract
ABSTRACT Blockchain technology (BT) is a disruptive technology to achieve sustainable supply chain performance. The previous literature suggests a slow rate of BT adoption in improving sustainable supply chain performance (SSCP) in the agriculture context. This study explores and evaluates barriers and enablers to the adoption of BT for SSCP in e-enabled agriculture supply chains. using a novel hybrid technique integrating the Pythagorean Fuzzy sets (PFS), Cumulative Prospect Theory (CPT), and VIKOR. Data was collected data from 215 agriculture firms in Asia and North Africa. The results presented strategies for implementing BT for SSCP in e-agriculture supply chains and recommended (1) developing transparency readiness in sustainability, (2) collaboration among supply chain partners, (3) upgrading data access control (4) management commitment (5) collaboration with governments. The study presents several implications to managers to redirect strategies and focus efforts on the most significant enablers to promote BT implementation for SSCP in e-enabled SSCP.
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