Exploration and Analysis of Tourism Marketing Management Innovation Based on Big Data

Abstract

In the era of big data, China’s tourism industry has entered a new stage of popularization and industrialization. Tourism mode has changed from “scenic spot tourism” to “whole city tourism”. The new generation of information technology promotes the transformation of traditional tourism to intelligent tourism, such as big data, Internet of Things, artificial intelligence, block chain, etc. Tourism is a very important service industry, which has different “service characteristics” from traditional manufacturing industry. This determines the particularity of tourism market management. Firstly, this paper analyses the necessity of innovation in tourism marketing management. Then, this paper analyses the existing problems of Intelligent Tourism Management at the present stage. Finally, some suggestions are put forward based on the analysis of big data.