Exploiting Trust and Usage Context for Cross-Domain Recommendation

Abstract

Cross-domain recommender systems are usually able to suggest items, which are not in the same domain, where users provided ratings. For this reason, cross-domain recommendation has attracted more and more attention in recent years. However, most studies propose to make cross-domain recommendation in the scenario, where there are common ratings between different domains. The scenario without common ratings is seldom considered. In this paper, we propose a novel method to solve the cross-domain recommendation problem in such a scenario. We first apply trust relations to the cross-domain scenario for predicting coarse ratings pertaining to cross-domain items. Then, we build a new rating matrix, including known ratings and predicted ratings of items from different domains, and transform a user-item matrix into an item–item association matrix. Finally, we compute the similarities of items belonging to different domains and use item-based collaborative filtering to generate recommendations. Through relevant experiments on a real-world data set, we compare our method to a trust-aware recommendation method and demonstrate its effectiveness in terms of prediction accuracy, recall, and coverage.