Abstract
The pandemic has led to the acceleration of the digital transformation of all university activity. Some users/university staff were better prepared for this, but others need support and training in the development of digital skills. Increasing the efficiency and effectiveness of digitized activities (administrative, educational, research, university marketing, communication, and community involvement, with business or industrial partners) require increasing concerns for the university's human resources to have the necessary knowledge of operation. Moreover, our students are from generation Z, Millennials and can be stimulated in learning, interaction, and communication with the help of digital means, multimedia technologies and social media. We are witnessing a radical change in the way communication takes place in universities and within its extended community, with its various stakeholders. In this dynamic context we have built and present the way to extend the digital/multimedia competencies of university staff (administrative, teaching, research staff, etc.) with the support of an international community associated with the Erasmus+ project: “Multimedia Competencies for University Staff to Empower University - Community Collaborations” (2020-1-RO01- KA203-080399).
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