Explication of Elements of Professional Ideology of Journalism in Media Text

Abstract

The article presents the results of a pilot study aimed at finding new sources and methods for studying the problems of professional ideology of journalism. The author proposed a method for identifying its features and elements in a journalistic work through a detailed analysis of media text. Textological analysis of the products of journalistic creativity is used in this case not to determine the internal properties of the text as a linguistic category, but to study a sociocultural phenomenon, the manifestations of which are somehow recorded in the text. The specificity of a journalistic work as a source of research is that the media text reflects not only the professional-ideological attitudes and principles declared, but already implemented in practical journalistic activities. Some options for explicating the professional ideology of journalism in the media text are shown on specific examples from the publications of the Russian press. Indicators of the professional ideology of journalism are the structural and meaningful components of the media text: the topic of journalistic speech, the hero of the publication, genre, author's style, presentation of material, the nature of the argument, the handling of facts and sources of information, etc. These markers can indicate professional principles, values, roles, attitudes, views of a journalist. In conclusion, the prospects for the development of a research program for studying the problems of professional ideology of journalism based on the material of journalistic works are outlined. It was noted that the results obtained give reason to start formalizing the data. The methodology tested on certain empirical sources can be used to analyze arrays of media texts, which will make it possible to make generalizing observations and conclusions about the leading characteristics of the professional ideology of a certain journalistic community.