Explicating inter‐organizational linkages of a host community's events network

Abstract

PurposeThe purpose of this paper is to examine the inter‐organizational patterns of an events network that shape a host community's capacity to capitalize on its event portfolio.Design/methodology/approachNetwork analysis was employed to measure the relationships within an events network. The network included nine organizations that participated in the organization of the host community's event portfolio. Data were collected using an instrument adapted from Provan et al. and analyzed using the statistical software for social network analysis, UCINET. Four types of links were measured (shared information, shared resources, help sent, and help received) as well as attitudes toward trust and collaboration.FindingsResults showed that collaboration was not consistent across all types of links. The most central organizations in the network were the Tourism Department and the Chamber. Shared information was the predominant type of link with other types of links being weaker resulting in low multiplexity scores. Reciprocity among existing links was above average. Finally, the organizations appeared to have high levels of trust and positive attitudes toward collaboration.Research limitations/implicationsAn events network can be studied as a measurable mechanism assessing community capacity building in event management and explicating the collaboration patterns in event portfolios that facilitate the joint use of an integrated set of resources for sport and cultural events.Practical implicationsNetwork analysis can be employed to explore and assess the nature, patterns, and effectiveness of inter‐organizational relationships affecting event planning, implementation, and leveraging.Originality/valueThe paper demonstrates the usefulness of network analysis as a tool for host communities to help build their capacity in event management through the development of local networks. It also suggests that the study of event portfolios provides a suitable context for future research to examine community capacity building in terms of fostering the necessary relationships and synergies to plan, implement, and leverage a series of different events.