Abstract
This paper examines individual attitudes in six industrialized democracies to determine what factors condition citizens' support for trade liberalization. We argue that public support for trade liberalization is influenced by politically driven views and individual economic utilitarian considerations. To test our propositions, we develop and estimate a series of logistic regression models of public support for trade liberalization. That data are derived from The World Values Surveys (1995–1997). We find strong empirical support for the economic utilitarian factors—primarily education, but also gender and income—as the principal factors shaping individual attitudes toward trade liberalization. Conversely, while some empirical support is found for political factors such as one's geographic orientation and level of cognitive mobilization, we find that the political predictors of support are weaker overall than the economic interest predictors.
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