Abstract
Over the last decades, partnerships have captured great interest of both academics and practitioners, being a form of business management that could help companies to achieve their strategic goals beyond the level they can reach acting as isolated entities. But even though authors have been working for many years on the applicability of the different theories that could explain alliance success, still nowadays some questions about why the alliance success rate is much lower than failures rate arise. In this study, developed from an in-depth analysis of cases in successful partnerships experiences within Spanish Food and Beverage industry, authors have tried to identify relevant factors that could provide additional explanations to those causes that can generate a remarkable higher success rate in certain companies. The aim would be to explore if these factors could provide clues to understand what drives alliance success that have not been sufficiently studied yet.
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