Experts’ perceptions of the organisation’s stakeholders – semantic field analysis

Abstract

Purpose: The purpose of this article is to identify experts’ perception of stakeholders. Design/methodology/approach: The research methodology involved conducting focus group interviews in a remote format. The obtained material was transcribed and interpreted through the prism of semantic field analysis. Findings: The approach used made it possible to depict perceptions of stakeholders among the research participants. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research also at international level. Practical implications: The conclusions proposed as an outcome of this research can have an impact on the formulation of a strategy aiming at managing relations with the organisation's stakeholders. Social implications: The article demonstrates the opinions of experts representing a variety of organisations and sectors. Originality/value: For the purpose of the research, a purpose-built methodology was developed to obtain the answers to the research questions. On-line interviews were conducted in line with the authors’ research design. Keywords: stakeholder theory, qualitative research, semantic field analysis, expert interviews, co-management Category of the paper: The article presents the results of the authors’ own research.