Abstract
This research aims to analyze the experiential tourism needs of the residents of Hanoi city. Data for this study were collected by surveying 200 residents in Hanoi to understand their experiential tourism needs. The study uses two main methods: descriptive statistics and cross-tabulation analysis. The research results indicate that experiential tourism is a relatively new and trending form of tourism, especially among young people. Additionally, the study identifies the activities that customers wish to experience in a travel tour. Based on the analysis results, the research proposes some appropriate recommendations for travel companies to better meet the experiential tourism needs of Hanoi residents in the future.
 Keywords: Experiential Tourism; Hanoi City; Residents; Vietnam; Travel Preferences; Tourism Trends; Travel Experiences; Market Research; Tourist Activities; Recommendations.
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