Abstract
This chapter profiles tea tourism, critically reflecting on its existence as an experiential micro-niche in tea-growing regions. Tea tourism has previously been examined in the academic literature from the supply perspective as a niche tourism type. In practice, such tourism in most areas where tea is grown is still in its infancy with low levels of visitation. In some Asian countries, there is acknowledgment by stakeholders at various levels (government, destination managers, tea industry associations, tea communities, gardens, plantations and estates) of the benefits this niche could bring to sustainable development thereby potentially impacting local livelihoods contributing to the sustainable development goals. Insights into the emergence of such tourism as an experiential niche form of tourism are illustrated by case examples from India and Japan. This highlights the issues surrounding the progressing of this small and fragile experiential tourism niche.
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