Experiential Learning in a Two-event Project in Thailand

Abstract

Despite there being several experiential learning studies on event education, all studies were based on a single event task. There is a scarcity of research on students with two different experiential learning experiences in event education. Therefore, this study aims to examine student perceptions on event learning and skills development after two different experiential learning experiences. Students learn to be event organizers by conducting real exhibition and charity events on campus. Questionnaire and classroom discussion are used to obtain student feedback through t test and content analysis. The study reveals that there are some statistically significant differences in student perceptions on event learning and the skills acquired during the two events, and also suggests that learning through two events with different purposes and characteristics is likely to result in different academic and professional learning opportunities for students. Therefore, the study provides event educators with new insights into the teaching of event management through two-event projects, and also extends experiential learning theory.