Experiencing Negative Racial Stereotyping: The Case of Coloured People in Johannesburg, South Africa

Abstract

Scholars examining racial stereotyping and prejudice in racially organised social systems have largely focused on how non-White ethnic and racial groups experience racial stereotyping in White-majority national contexts such as the US, Australia and European countries. There is only scant scholarship on experiences of ethno-racial communities in Black-majority countries such as South Africa, a country where Whites are a minority. Even though there is ample scholarly work on racial stereotyping of racial groups in South Africa such as Coloured people, much of it is focused on their experiences during colonial and Apartheid eras. Little is understood about how Coloured people experience racial stigmatisation in post-Apartheid South Africa. This paper addresses this gap. Based on interviews with fourteen Coloured participants from Westbury, Johannesburg, this study found that many interviewees claimed that Coloured South Africans were negatively racially stereotyped as people who use drugs, as aggressive and violent people, as alcoholics and as criminals. Many participants also resisted and countered the negative stereotypes by talking about Coloured people in positive ways, which shows their agency. The negative stereotyping of Coloured people which prevailed during colonial and Apartheid times is still deployed by society to describe Coloured people in post-Apartheid South Africa. To capture the continuity of negative stereotyping in South Africa about Coloured people, I developed the analytical term of ‘perpetual racial stereotyping’. Many decades after the end of the Apartheid system, negative racial stereotyping of Coloured South Africans still continues in everyday life, and Coloured people are still associated with racist prejudices, narratives, discourses and stereotypes that were invented many decades ago by settler colonialism and Apartheid.