Abstract
ObjectiveThe COVID‐19 pandemic has led to greater societal divides based on alignment with vaccine mandates and social distancing requirements. This paper briefly lays out the experiences of individuals in Aotearoa New Zealand related to public health messaging. MethodsAdults in Aotearoa New Zealand participated in a mixed‐methods study involving a survey (n=1,010 analysed results) and then semi‐structured interviews with a subset of surveyed participants (38 participants). Results were thematically analysed. ResultsParticipants highlighted two key areas related to public health messaging, these related to message consistency and the impact of messaging on wellbeing. Conclusions and public health implicationsAs the COVID‐19 pandemic continues and further disrupts health service delivery and normal societal functioning, forward planning is needed to deliver more targeted messaging.
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