Abstract
Trust is significant for e-commerce and has received increasing attention in e-commerce, multiagent systems, and artificial intelligence (AI). However, little attention has been given to the theoretical foundation and intelligent techniques for trust in e-commerce from either a logical or intelligent systems viewpoint. This paper will fill this gap by examining knowledge-based trust, inference-based trust, case-based trust and experience-based trust in e-commerce and their interrelationships from an intelligent systems viewpoint. The proposed approach will facilitate research and development of trust, multiagent systems, e-commerce and e-services.KeywordsMultiagent SystemInference RuleTechnology Acceptance ModelModus PonensReasoning MethodThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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