Abstract
Over the past 10 years there has been a significant increase in the number of sports adopting a more formalised, and increasingly well-funded, approach to talent development through professional sports clubs. As a result there are increasing opportunities for sport psychologists to work at this level. The purpose of this article is for the author to both share and reflect on experiences of providing sport psychology support in a professional cricket academy over a four-year period. In particular, the approaches adopted, and the effectiveness of the profiling techniques and tools used are explored. This article also seeks to explore the challenges that face a practitioner working in this developmental environment and the importance of developing good working relationships with other members of the support staff and coaching teams.
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